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近年来,新媒体艺术和技术已经深入社会文化、生活的各个方面,这种情况下,依靠新媒体艺术培育和塑造公众社会文化图景,并以此展现城市形象,以谋求城市政治、经济、文化等更高层次的发展,就显得既迫切又重要。本文主要从新媒体艺术参与城市文化形象,环境形象和城市符号的塑造三个方面,分析新媒体艺术塑造现代城市形象的具体应用策略。
In recent years, new media art and technology have penetrated into all aspects of social culture and life. Under such circumstances, we rely on new media art to nurture and create a public social and cultural landscape and to show the image of the city so as to seek political, economic and cultural Such a higher level of development, it seems both urgent and important. This article mainly analyzes the concrete application tactics of new media art in shaping modern city image from the aspects of new media art participation in urban cultural image, environmental image and urban symbol creation.