汽车行业的利润潜力是巨大的,每位客户的价值远远不止是一辆汽车售价。因此,对客户忠诚的管理,是业内至关重要的一项作业,业内的领先者各有各的成功实践。汽车行业的特点是少量的客户便涉及很大的价值,对于汽车企业来说,每位客户都有很大的利润潜力,而不仅仅是销售一辆车的价格。在其他行业,与客户经常发生的联系涉及的通常是每次购买的小购买 The profit potential of the automotive industry is huge, and the value of each customer is much more than the selling price of a car. Therefore, the management of customer loyalty is one of the most important operations in the industry, and each of the industry leaders has its own successful practice. The automotive industry is characterized by the small number of customers involved in great value, for the car companies, each customer has great profit potential, not just the sale of a car price. In other industries, the frequent contacts with customers involve a small purchase per purchase