传统文化是民族精神瑰宝,网络技术的进步深刻地影响着传统文化的传播形态,网络社区构建了多元化的传播模式,传播形态、传播媒介的创新让传统文化焕发新的生机,网络传播效果的扩大和深化驱动了受众主动性,激发文化记忆形成,实现受众文化传承意识的自觉。 Traditional culture is a national treasure, the progress of network technology profoundly affects the traditional culture of communication patterns, the network community to build a diversified mode of transmission, communication patterns, innovation of the media so that traditional culture full of new vitality, the effect of Internet dissemination Expand and deepen the initiative that drives the audience, stimulate the formation of cultural memory, to achieve awareness of the audience’s cultural heritage consciousness.