论文部分内容阅读
回首2004年,对中国广告业来说,依然是继续稳健发展、各项指标再攀新高的一年。继上一年全国广告经营额首次突破千亿大关,达到1078.68亿元后,经营业绩登上1200亿元的新台阶应属顺理成章的事。全国报业广告这一年的营业额继上年首次突破200亿大关,达到243.01亿元后,也实现了稳定增长。据中国广告协会报纸委员会(以下简称报委会)的不完全统计,全年总的增幅不会低于两位数。按报业广告在全国广告营业额中的比重连续多年为22%左右的比率推算,2004年全国报业广告经营额达到265亿元几成定局。全国年广告经营额过亿元的报社和报业集团将首次达到100家,新增20余家。
Looking back on 2004, for the Chinese advertising industry, it is still a year of steady and steady development and a new high of various indicators. Following the first year that the national advertising revenue exceeded 100 billion yuan for the first time and reached 107.868 billion yuan, it is a matter of course that the business performance should reach 120 billion yuan. The national newspaper advertising turnover this year, the first time last year exceeded 200 billion mark, reaching 24.01 billion yuan, but also achieved steady growth. According to the incomplete statistics of the China Advertising Association Newspaper Committee (hereinafter referred to as the Press Commission), the overall annual growth rate will not be lower than double digits. Press newspaper ads in the national advertising turnover for many years in a row for about 22% of the ratio of projections, in 2004 the national newspaper advertising turnover reached 26.5 billion yuan a foregone conclusion. For the first time, newspapers and press groups with annual advertising revenues of over 100 million yuan will reach 100, adding more than 20 new ones.