高职院校的人才培养目标是培养高素质的技能型人才,因此,实践教学应当作为高职院校教学的重要环节之一得到校领导和个专业教师的重视。通过实践教学在高职院校教学中的融入能有效解决高职人才培养与社会人才需求相脱节的矛盾,并能有效提高学生的市场竞争力。文章将以人物形象设计专业为例,分析高职实践教学的基本内涵和特征,并以该专业实践教学的困境为基础提出了对现有教学实践教学的超越。 Therefore, the practice teaching should be taken as one of the most important links in the teaching of higher vocational colleges and received the attention of the school leaders and professional teachers. Through the practice of teaching in the teaching of higher vocational colleges can effectively solve the conflict between the training of higher vocational personnel and the needs of social talents, and can effectively improve the market competitiveness of students. The article will take the character image design specialty as an example to analyze the basic connotation and characteristics of practical teaching in higher vocational colleges. Based on the predicament of practical teaching, this paper puts forward the transcendence of existing teaching practice teaching.