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本文基于DEA分析的BCC模型,对2012年度上市的27家旅游上市公司的数据进行整理分析,为旅游企业经营效益的评价分析提供借鉴。通过对旅游上市公司纯技术效率、规模效率的分析,得出目前我国旅游上市公司的总体效益情况不佳,只有不足一半的企业达到DEA有效的前沿面,在旅游企业的经营效益影响因素中,纯技术效率比规模效率起着更重要的作用。
Based on the BCC model of DEA analysis, this article analyzes and summarizes the data of 27 listed companies listed in 2012, which provides a reference for the evaluation and analysis of the operating efficiency of tourism enterprises. Through the analysis of the purely technical efficiency and scale efficiency of tourism listed companies, it is concluded that the overall efficiency of China’s listed travel companies is not so good at present. Only less than half of the enterprises have reached the effective frontier of DEA. Among the factors influencing the operating efficiency of tourism enterprises, Pure technical efficiency than the scale efficiency plays a more important role.