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中国广电传媒集团的组建是政府强制性变迁的结果,这种强制性变迁形成中国特殊的传媒集团治理模式——政府垄断控制模式。该模式与以美国为代表的股权控制模式和以西欧为代表的双轨制模式形成中西方传媒治理结构的三种典型治理模式。本文对三种治理模式进行比较研究,探索中国广电传媒集团治理结构的构建。
The formation of China Radio and Television Media Group is the result of mandatory changes in the government. Such mandatory changes form the governance mode of China’s special media group, the control model of government monopoly. This model forms three typical governance models of the media governance structure in the West and the West with the ownership control mode represented by the United States and the dual-track mode represented by Western Europe. This article compares the three modes of governance and explores the construction of the governance structure of China Media Group.