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尼康相机及尼柯尔镜头以其坚固耐用和高素质的成像质量而著称。因此，一个时期以来，尼康相机及其镜头曾在专业的３５ｍｍ单反相机市场独占鳌头，无与伦比。可称得上该行业的龙头老大了。尼康相机的广告中曾有这样一段话：“如何使尼康相机失去专业性？只要给它装上一支非尼柯?
Nikon cameras and Nikkor lenses are renowned for their ruggedness and high-quality imaging. As a result, Nikon cameras and their lenses have been the best-of-the-breed in the professional 35mm SLR market for a period of time. Can be regarded as the leader of the industry. Nikon camera ads had this passage: "How to make Nikon camera lose professionalism? Just give it a Phoenician?