战略思想的核心是谋求相对优势 ,应当做好“相对论”这篇大文章。作为企业 ,其命运取决于同竞争对手较量的结果。最主要的竞争对手来自三方面 :一是现有的竞争对手的排挤 ,这就要了解研究同行。现有同行的特点 ,是知识相通、信息共亨 ,因而竞争异常激烈。二是新进入者的挑战。 The core of strategic thinking is to seek for comparative advantages and the major article of “theory of relativity” should be done well. As a business, its fate depends on the outcome of the contest with its competitors. The main competitors come from three aspects: First, the existing competitors crowding out, it is necessary to understand the research counterparts. The characteristics of the existing counterparts are the same knowledge, a total of information Hang, so extremely competitive. Second, the challenge of new entrants.