商标自身条件是指商标的基本素质,例如商标的图形、文字、名称、语言等方面的美学价值、视觉效果、对消费者或用户的心理影响,以及商标的隐喻性、显著性等等,是一个商标能否造就成为名牌的先天条件。如果在设计、选定商标时就注意到这些先天条件,选用一个素质好的商标,那么在日后的使用、宣传、广告上就能达到事半功倍之效。但是我国名牌商标少及其与 The trademark’s own conditions refer to the basic qualities of the trademark, such as the aesthetic value, visual effects, the psychological impact on consumers or users of the trademark, text, name, language, etc., as well as the metaphorical and distinctiveness of the trademark. Whether a trademark can be made into an innate condition for a brand name. If we take note of these congenital conditions when designing and selecting a trademark, we must use a brand with good quality, and we can achieve more with less in future use, promotion, and advertising. However, there are few famous brand trademarks in China and their