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20世纪90年代,尤其是进入21世纪以来,无论就传媒经济,还是公共领域而言,传媒版权产业在欧盟愈来愈具有举足轻重的地位。与此同时,在当前全球化的传媒经济、传媒政策法规、数字技术、消费文化、公民社会历史性变迁的语境中,欧盟传媒产业版权制度面临严峻挑战,正处于艰巨的转型过程。欧盟在此领域所遭遇的挑战、机遇、应对之道深刻地折射出当代世界传媒产业产权制度的结构变迁趋势。本文较为全面具体地透视这一发展现状,重点考察欧盟公共领域和商业领域传媒版权政策法规的转型态势,反思其困难所在,以便为中国传媒产业发展及其制度创新提供经验借鉴。
Since the 1990s, especially since the beginning of the 21st century, the media copyright industry has become increasingly more and more pivotal in the EU both in the media economy and in the public domain. In the meantime, in the context of the current globalized media economy, media policies and regulations, digital technologies, consumer culture and historic changes in civil society, the EU media industry copyright system is facing severe challenges and is in the process of arduous transformation. The challenges, opportunities and responses that the EU encounters in this area profoundly reflect the structural changes in the property right system of the contemporary world media industry. This article is a more comprehensive and specific perspective of this development, focusing on the transformation of the media copyright policies and regulations in the public and commercial areas in the EU, reflecting on its difficulties in order to provide reference for the development of China’s media industry and its institutional innovation.