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新年伊始,万象更新。一年之计在于春。从2008年央视开年热播《闯关东》赢尽收视率与口碑后,“开年大戏”这个概念就成为每年电视圈最热闹的话题。那么“开年大戏”到底是如何界定,其特点怎样,效果和影响又如何,尤其是它对影视文化市场的走向起何作用?引发我们的哪些思考呢?在2010的开年大戏已紧锣密鼓、粉墨登场之际,本期特别策划了关于“开年大戏”的议题,并请相关专家和业界人士就此展开探讨。
New year new life. Year plan is in spring. From the 2008 CCTV hit hit “Kanto East” win the ratings and word of mouth, “Open the New Year ” the concept has become the hottest television every year the topic. So what is the definition of “New Year’s Eve ”, what are the characteristics, what are its effects and their influences, and especially what is the role it plays in the market of video and television culture? In full swing, comedian on the occasion, this issue specially planned on “New Year’s Day ” issue, and invited experts and practitioners to start discussions.