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本刊讯2011年12月10日,被誉为“中国广告传媒界奥斯卡”的艾菲中国大连站巡讲在大连富丽华南山花园酒店盛大举行,这是艾菲中国首次来到大连。当日,贾丽军、田涛、文国基等广告界资深专家齐聚大连,以“媒体的品牌化经营”为议题,与200名大连广告传媒界嘉宾进行了现场交流,探讨当前媒体的品牌化经营策略,共享最具营销传播实效性的艾菲奖成功案例,并深入探讨广告业的发展现状及前景。
Benxi hearing December 10, 2011, known as “China’s advertising media Oscar ” Effie China Dalian tour patrol held in Dalian Fuli South Garden Hotel, which is Effie China first came to Dalian. Day, Jia Lijun, Tian Tao, Wen Guoji and other senior advertising industry gathered in Dalian to “media brand management ” as the topic, and 200 Dalian advertising media guests on-site exchanges to explore the current media brand Business strategy, share the most successful case of Effie Awards Marketing Communications, and in-depth discussion of the status of the development of advertising and prospects.