本文通过对“Crossover”设计理念的分析,认为视觉文化传递着人们日常生活中需要的各种信息,并且透过视觉文化传播,可以感受到人们生活方式的巨大变革,以及由此引起的思维模式、审美格调和道德观念的一系列变革,并对传统传统表现形式产生剧烈的冲击。由此更带来了社会消费和文化产业的创新和超越。 Through the analysis of the design concept of “Crossover ”, this paper argues that visual culture conveys various kinds of information that people need in their daily life and can feel the great changes of people’s life style through the transmission of visual culture, Thinking mode, aesthetic style and moral concepts of a series of changes, and the traditional traditional manifestations have a dramatic impact. As a result, innovation and surpassing of social consumption and cultural industries are brought.