一、“马头牌”诞生1919年初，在商务印书馆任职的谢锦堂、徐宝琛、季洪堂等，在日常经营中发现，学生们在学习西洋画中使用的进口画材经常断档，有时还很难买到,且价格较贵。为了提倡使用国货绘画颜料，填补国货西洋画颜料的空白，便萌发了自己开设颜料厂，生产西洋画画材的念 First, the birth of “Horsehead” card In early 1919, served in the Commercial Press Xie Jintang, Xu Baochen, Ji Hongtang, etc., found in daily management, students in the study of Western paintings used in imported painting often broken files, and sometimes difficult to buy, And the price is more expensive. In order to promote the use of domestic paint pigments to fill gaps in domestic and western paint, they germinated their own paint factory opened to produce Western painting materials read