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在服装网络定制中,时尚是消费者的个性化需求之一,但每个消费者对时尚的需求程度不尽相同,将不同的时尚程度转化为消费者的消费价格是服装网络定制制定合理价格需要考虑的问题之一。基于价值规律,即价格受商品的价值及供需关系影响,将时尚度对服装网络定制定价的影响通过服装时尚因子的消费维度和市场占有率两个维度来量化研究,并通过服装的相关专业知识和市场实际需求设计了量化方法,并对其进行综合,构建了量化的概念模型。
In the clothing network customization, fashion is one of the individual needs of consumers, but each consumer demand for fashion is not the same, the different levels of fashion into consumer prices is the custom clothing network to develop a reasonable price One of the issues to consider. Based on the law of value, that is, the price is affected by the value of goods and the relationship between supply and demand, the influence of fashion on the custom pricing of apparel networks is quantified through two dimensions: the fashion dimension of fashion and the market share. And the actual needs of the market to design a quantitative method, and its synthesis, the construction of a quantitative conceptual model.