景区依托型乡村旅游发展得益于依托的景区,却又在一定程度上受制于其所依托的旅游景区。本文采用实地调查、文献研究、访谈等方法,以景区依托型乡村——古井村为例,探索乡村如何依托景区发展旅游,在充分挖掘自身特色的基础上进行有效的市场营销。 Relying on the type of rural tourism development thanks to relying on the scenic area, but to a certain extent, subject to its reliance on the tourist attractions. In this paper, field investigation, literature research and interviews are used to explore how the village relies on the scenic spots to develop tourism based on the scenic spot relying on the village of Gujing as an example. It makes effective marketing based on fully exploiting its own characteristics.