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今年7月,《深圳市实施名牌战略中长期发展规划》正式出台,这个规划是深圳市政府为整合各方资源、引导和推动企业创名牌产品、转变经济增长方式而编制的,是建设和谐深圳、效益深圳的一项基础工作。市场经济在一定意义上说就是品牌经济,知名品牌的总体水平是地区经济实力和竞争力的一个重要标志。实施名牌战略,看来是深圳实现由“工业大市”向“工业强市”跨越,进而提升深圳经济可持续发展能力的关键一步。
In July this year, “Shenzhen City, the implementation of brand-name long-term development plan,” the formal introduction of this plan is the Shenzhen Municipal Government to integrate resources for all parties to guide and promote a brand-name products, change the mode of economic growth prepared by the building of a harmonious Shenzhen Benefit Shenzhen, a basic work. Market economy in a certain sense is the brand economy, the overall level of well-known brand is an important indicator of regional economic strength and competitiveness. The implementation of the brand-name strategy seems to be a crucial step for Shenzhen to achieve its ability to cross the “industrial big city” and “strong industrial city” so as to enhance the sustainable development of Shenzhen's economy.