为什么有些公司拥有质优价廉的高科技产品,而卖不出去?这恐怕并非“品牌定位不当”“广告力度不够”所能一言概括的。索尼电器成功之道是这样的斩钉截铁:创造需求。索尼创业之初,盛田昭夫等一般人也坚信不移:“只要能生产出独特的产品,就可赚大钱。”于是,每天,索尼人都不厌其烦地向人们展示他们的拳头产品——磁带录音机,用卡车拉上它周游公司、大学,甚至还跑到朋友家里,让他们用它录下自己的说话声、唱歌声什么的。用机器录下声音后立刻播放,在自己的声音面前,大家都十分好奇,乐不可支,无不为磁带录音机的神奇所倾倒。可 Why do some companies have high-quality, low-cost high-tech products and they can’t sell them? It’s probably not enough that “brand positioning is not proper” and “advertisement is not enough.” The success of Sony Electric is such a clear cut: create demand. At the beginning of Sony’s venture, Akio Morita and other ordinary people also firmly believed that: “As long as we can produce unique products, we can make a lot of money.” So, every day, Sony people are not tired of showing people their products - tape recorders, Pull it on a truck to travel around the company, university, even to a friend’s house, and let them use it to record their own voice, sing or something. After recording the sound with the machine and playing it immediately, in front of his voice, everyone was very curious and overjoyed, all of whom were overwhelmed by the magic of tape recorders. can