广州快达旅行社是一家经营国内旅游的二类旅行社。1985年5月成立时,当年接待旅游者只有3600多人次,以后每年以21％的速度递增,1994年接待旅游团达800批、近2万人次。年人均创利从1985年不足6000元递增至去年的3万多元。10年来,先后荣获国家建设部、全国建材工会、国家旅游局和省市人民政府分别授予“旅游优质服务先进单位”和“优胜单位”等称号。在国内旅游业竞争日益激烈的市场环境中,“快达”之所以能够站稳脚跟并不断拓展业务,关键在于走了一条改革经营方式的路子。 Guangzhou Express Travel is a second-class domestic travel business travel agencies. When it was established in May 1985, there were only 3,600 tourists in that year and 21% annually thereafter. In 1994, it received 800 batches of tourist groups and nearly 20,000 tourists trips. Annual per capita profit from less than 6,000 yuan in 1985 increased last year’s more than 30,000 yuan. Over the past 10 years, it has won the title of “Advanced Unit for Tourism Quality Services” and “Superior Unit” respectively by the Ministry of Construction, the National Building Materials Union, the National Tourism Administration and provincial and municipal governments. In the increasingly competitive domestic market environment for tourism, “Quelk” has been able to gain a firm foothold and continue to expand their business, the key is to take a way to reform the management approach.