随着互联网的飞速普及和发展,商务活动和电子网络的结合已成为经济发展的不可阻挡的新趋势。这种新型的商贸形式给人们带来了全新的购物体验,极大的便利了人们的生产、生活,深受人们的喜爱。但是,任何事物都有两面性,电子商务固有的虚拟特点更容易造成对消费者知情权的侵害。因此,在电子商务蓬勃发展的过程中,要更加注重对电子商务消费者知情权的保护。一、电子商务中消费者知情权概述消费者的知情权是指消费者在购买、使用商品或接受服务时有权获知商品和服务的相关信息。知情权是消费者的一项最基本权利,也是消费者得以作出购买决策的信息依据。在传统 With the rapid popularization and development of the Internet, the combination of business activities and electronic networks has become an irresistible new trend of economic development. This new form of commerce has brought new shopping experience to people and greatly facilitated the people’s production and life, so it is deeply loved by people. However, everything has two sides, and the inherent virtual characteristics of e-commerce can easily infringe the consumers’ right to know. Therefore, in the process of vigorous development of e-commerce, we should pay more attention to the protection of e-commerce consumers’ right to know. First, an overview of consumer rights in e-commerce Consumer’s right to know refers to consumers in the purchase, use of goods or receive services have the right to know the goods and services related information. The right to know is one of the most basic consumers’ rights, and it is also the information basis for consumers to make purchasing decisions. In tradition