领军者不会一味地专注于用数字技术提高效率,而是以主动颠覆为企业文化的基因。随着业务的全面数字化,企业、员工及组织文化需要同步完成数字化转型,一些领先企业的做法给了很好启发。例如,作为唯一一家总部位于硅谷的航空公司,维珍美国(Virgin America)借鉴了周边科技企业的颠覆性理念,在飞机上开通社交网络,挖掘新的购票方 The leader will not blindly focus on using digital technology to improve efficiency, but to take the initiative to subvert the culture of the corporate culture. With the full digitalization of businesses, the digital transformation needs of enterprises, employees and the organizational culture need to be completed simultaneously. Some leading enterprises have done a good job of enlightening them. As the only airline headquartered in Silicon Valley, for example, Virgin America draws on the disruptive concept of its peripheral technology companies to launch social networks on planes and tap new ticket buyers