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保健酒行业是我国一个历史悠久,文化底蕴深厚的传统行业, 但是发展一直比较缓慢。近年来,随着人们消费水平的提高,人们对生命和健康的认识愈加深刻,追求保健养生的人也越来越多。由于保健酒兼有普通白酒的性质和保健的作用,既可以过酒瘾又可以保健养生,因此正逐渐成为保健养生一族的新宠。这一趋势带动了保健酒行业近年来的快速发展,目前,无论是在酒品行业还是在保健食品行业,保健酒都已经占有了一定的比例。从中国的市场容量和市场成长性分析,中国保健酒市场成长空间无限。从2000年开
Health wine industry is a long history of our country, a profound cultural heritage of traditional industries, but the development has been relatively slow. In recent years, with the improvement of people’s consumption level, people’s understanding of life and health has been deepened. More and more people are pursuing health care. Because health wine has the function of both ordinary liquor and health care, it can not only be used to addiction and health care, but also become the new darling of the health care family. This trend has driven the rapid development of health care wine industry in recent years. At present, health wine has occupied a certain proportion both in the wine industry and in the health food industry. From China’s market capacity and market growth analysis, China’s health wine market has unlimited room for growth. Opened from 2000