一国内旅游这种消费行为的兴起和发展,不是由某些人的主观意向决定和促发的,而是当一个国家社会经济文化和生活水平进展到一定程度时的必然产物。一些从事旅游经济研究的学者曾概括地指出,当一个国家或地区的人均年国民收入达到400美元时,就会萌发国内旅游的欲望并具备了必需的经济条件;人均年国民收入达到800美元时,出国旅游就将提到生活日程上来。这说明旅游是一种社会经济行为,是与整个社会经济文化发展紧密联系的。旅游是在人的基本生活需求得到适度满足后的一种新的消费行为,一种带有浓厚文化内涵的群体活动。旅游需求欲望的实现,不仅取决于人们自身的经济支付能力和闲暇时间的多寡,而且要受到整个社会经济和科学发展水平以及社会秩序的稳定程度等多种因素的制约和影响。中国的旅游业起步较早。1923年上海就成立了旅游社,组织了国内旅游团和出国旅游团, The rise and development of such domestic consumption as a consumer activity is not decided and promoted by the subjective intention of some people but is the inevitable result when the social, economic, cultural and living standards of a country have progressed to some extent. Some scholars engaged in tourism economy research have generally pointed out that when the per capita annual national income of a country or region reaches 400 U.S. dollars, it will sprout the desire for domestic tourism and possess the necessary economic conditions. When the per capita annual national income reaches 800 U.S. dollars , Travel abroad will refer to the life schedule up. This shows that tourism is a socio-economic behavior, is closely linked with the development of the entire social economy and culture. Tourism is a new type of consumer behavior after the basic needs of people are met moderately. It is a kind of group activity with rich cultural connotation. The realization of the desire for tourism demand depends not only on people’s own financial ability to pay and the amount of leisure time, but also on the constraints and influences of many factors such as the level of social and economic development, the stability of social order and other factors. China’s tourism started earlier. 1923 Shanghai set up a travel agency, organized a domestic tour and travel groups abroad,