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微信的出现极大地改变了互联网信息传播模式,其便捷性深受人们喜爱,也为图书馆阅读推广带来新的空间和机遇。本文从微信生态下的阅读新特征着手,通过问卷调查、面访和调研获取江苏省城镇老年读者相关数据,对图书馆开展城镇老年读者微信服务的可行性进行了分析,提出公共图书馆利用微信平台开展老年读者阅读服务的对策。
The emergence of WeChat has greatly changed the mode of Internet information dissemination, and its convenience is deeply loved by people. It also brings new space and opportunities for library reading and promotion. This article starts with the new reading characteristics of WeChat ecofriendly. Through questionnaires, interviews and surveys, the author obtains the data of elderly readers in cities and towns in Jiangsu Province. It analyzes the feasibility of the WeChat service for the aged readers in cities and towns. Platform to carry out the elderly reader services to read the countermeasures.