目前,传统家电渠道受电商冲击日渐显现,那么,家电行业渠道未来路径在哪里?首先,完善O2O的销售模式,即线上、线下的有效结合,万达宣布重金打造的其实就O2O的销售模式。尽管O2O目前尚处于创建阶段但却是传统渠道摆脱目前被动局面的有效方式。O2O的核心在于手机扫码购物,智能手机的普及率现在已经很高,尤其是“80后”、“90后”几乎是人手一部,消费者只需手机扫码即 At present, the traditional appliance channels are increasingly exposed by the electricity supplier. So, where is the future path of the appliance industry? First of all, to perfect the O2O sales model, that is, effective combination of online and offline, Wanda announced that it is selling heavily on O2O mode. Although O2O is currently in the creation stage, it is an effective way for traditional channels to get out of the current passive situation. The core of O2O lies in the mobile phone code scanning shopping. The popularization rate of smart phones is now very high, especially after 80s and 90s. The consumers only need to scan codes