2013年,是江苏广播建台60周年。在过去的10年里,江苏广播有幸赶上了汽车社会来临的巨大市场机遇,创造了连续多年高位增长的辉煌成绩。同时也遭遇了网络和新媒体的巨大冲击,经历了媒体环境和结构的深刻变局。也许,过去我们注重内容取胜、质量取胜已经足够,今天,传媒业已经进入一个经营管理新时代,粗放式的资源经营必须被精细化、科学化的管理所代替。 In 2013, it was the 60th anniversary of Jiangsu Radio Station. In the past 10 years, Jiangsu Broadcasting has been lucky enough to catch up with the huge market opportunity for the advent of automobile society and has created brilliant achievements of consecutive years of high growth. At the same time, it also suffered a tremendous impact on the Internet and new media and experienced profound changes in the media environment and structure. Perhaps, in the past we paid attention to the content to win the quality win is enough, today, the media industry has entered a new era of management, extensive resource management must be refined, scientific management to be replaced.