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在商业竞争中,色彩作为一种独立性的艺术符号,其本身的商业属性和商业价值越来越大。特别是在视觉经济不断发展的今天,色彩作为一种符号化的艺术形式,已经逐步脱离了艺术设计,成为了一种独立的艺术门类,并日益发挥着重要的商业竞争属性。在商业竞争中,为了维持和提升企业的竞争力,企业已经开始注重运用色彩策略来充分提升视觉艺术的整体性和个性化,以此来综合性地提升商业竞争的成功,色彩策略运用是否得当、完善,都直接关系着商业竞争的成败。
In the commercial competition, color as an independent artistic symbol, its own commercial properties and commercial value of more and more. Especially in the continuous development of visual economy, as a symbolic art form, color has gradually departed from art design and became an independent art category, playing an increasingly important commercial competitive attribute. In business competition, in order to maintain and enhance the competitiveness of enterprises, companies have begun to focus on the use of color strategies to fully enhance the integrity and individuality of visual arts in order to comprehensively enhance the success of commercial competition and the proper use of color strategies , Perfect, are directly related to the success or failure of commercial competition.