背景: 第18次全国优秀广播广告作品评选于8月初在西安举行。53家成员台的167件作品参加了评选。最终评出:商品广告类一等奖15件,二等奖25件,三等奖32件;公益广告类一等奖9件,二等奖13件,三等奖22件。从整体上看,广播广告发展的不平衡局面大有改观,祖国边远地区的黑龙江、新疆、云南都以其精美的作品挤身一等奖之列;在创意上,对广播广告的个性 Background: The 18th National Excellent Broadcast Advertising Work Selection was held in Xi’an in early August. 167 works from 53 member stations participated in the selection. Final evaluation: 15 first prize of product advertisement, 25 second prize and 32 third prize; 9 first prize of public service advertisement, 13 second prize and 22 third prize. As a whole, the imbalance in the development of radio and television advertisements has greatly improved. Heilongjiang, Xinjiang and Yunnan in outlying areas of the motherland have been crowned out the first prize with their exquisite works. In terms of creativity,