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随着全球经济的高速发展,各种各样经济体逐渐形成,企业之间的竞争也愈发激烈,在这个大环境中如何有效做出决策对于企业来说愈发关键。笔者将图尔敏模型引入企业战略决策中,以企业战略决策过程中的决策方为立场,以决策者为第一视角进行阐述,并结合国美进军房地产这一案例,验证图尔敏模式在企业指定战略决策中的适用性带来的积极影响并得出的一些启示。
With the rapid development of the global economy, various economies are gradually formed and the competition among enterprises is becoming fiercer. In this environment, how to make effective decisions becomes more and more crucial to the enterprises. The author introduces the Tuer-Min model into the strategic decision-making of enterprises, takes the decision makers in the process of strategic decision-making as the standpoint, elaborates the decision-makers as the first perspective, and combines the case of the United States into the real estate to verify the Tullnem model in enterprises Appoint the positive influence of the applicability in strategic decision and draw some enlightenment.