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在营销工具营销产品层出不穷,令人眼花缭乱的数字时代,如果你是营销人员,抑或是广告主,面对同样品类的两款不同产品,如何选择不同的营销路径,或者整合不同的营销方式,从而取悦眼光独特又挑剔的消费者?雀巢和可爱多为了推广新品,各辟蹊径采取了不同的网络营销路径,掀起了今夏冰淇淋的营销热浪,做到了光彩夺目的营销效果。那就让我们看看他们是如何俘获受众的吧。雀巢笨NANA,冰棍也神奇雀巢抓住消费者追求好奇、分享乐趣的心理,推出了一款“可以像香蕉一样剥开来吃”的冷饮——雀巢笨NANA,以新颖独特的另类方式给受众带来新奇和乐趣,吸引受众的关注,参与到品牌传播中来,并促进最终销售。
Marketing tools in an endless stream of marketing products, the dazzling digital age, if you are marketers, or advertisers, the face of the same category of two different products, how to choose a different marketing path, or integration of different marketing methods Pleasing eye for unique and critical consumers? Nestle and more cute and more in order to promote new products, each way to take a different network marketing path, set off a summer heat marketing ice cream sales, and achieved dazzling marketing results. Let’s see how they captured the audience. Nestle stupid NANA, popsicles also magical Nestle consumers seize the pursuit of curiosity, share the fun of psychology, launched a “can be peeled like a banana to eat ” cold drink - Nestle stupid NANA, a novel and unique alternative Bring new and fun to the audience, attract the attention of the audience, participate in the brand communication and promote the final sale.