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图书装帧设计作为一门工艺美术设计,在图书营销中具有重要作用,而在图书装帧设计当中文字和图案无疑是最重要的两个因素,处理好这两个因素是一件成功的作品的关键,是一个成功的设计师应该具备的能力,也只有处理好这两个因素才能在满足装帧需要的基础上,让图书给人带来一种美与艺术的享受,从而激发人们的购买欲望,提高图书的销售水平。本文详细论述了文字与图案在现代图书装帧设计中的应用,并就文字和图案的设计及处理提出了一些浅薄之见。
Book design as a decorative arts and crafts design in the book marketing plays an important role in the design of book binding text and design is undoubtedly the most important two factors, dealing with these two factors is the key to a successful work , Is a successful designer should have the ability, only by dealing with these two factors in order to meet the needs of the binding on the basis of the book gives people a kind of beauty and artistic enjoyment, so as to stimulate people’s desire to buy, Improve book sales. This article discusses in detail the application of text and pattern in the design of modern books and presents some superficial opinions on the design and processing of the text and the pattern.