异军突起,各领风骚三五年,这是中国市场经济环境中特有的一个奇怪现象。说的是一个品牌的快速成长和迅速衰退的故事。这其中与企业广告营销策略的实施密不可分。所谓成也萧何,败也萧何,那些靠广告轰炸而一统天下的时代毕竟已经过去,现如今,流行的是如何营建更为持久的企业品牌。博洋,这个驰名中国的家纺第一品牌,在冷眼旁观了多少品牌起起落落的故事当 Sudden emergence of the armed forces, each leading the trend of three to five years, this is unique in China’s market economy, a strange phenomenon. Talking about the rapid growth of a brand and the rapid decline of the story. Which is closely related to the implementation of corporate advertising marketing strategy. The so-called Cheng Xiao Xiao, Xiao Xiao Xi defeated, those who rely on advertising bombing and dominate the world after all, has passed, nowadays, the popular is how to build a more sustainable corporate brand. Bo Yang, this well-known Chinese textile brand, in the cold on the number of brand ups and downs of the story