在现代社会质量、效率是各行各业共同追求的目标。随着高职教育改革的发展,社会对高职教育教学质量期盼越来越强烈,成为当前促进高职教育可持续发展的一项重要任务。那么如何打造高职营销专业教学课堂有效性的实施呢?我认为应从以下几点去做:一、更新观念,转变教与学的方式高职营销专业是以培养实用型人才为目标的,其营销专业的教学必须在教学理念、教学模式、教 In the modern society, the quality and efficiency are the common pursuit of all walks of life. With the development of higher vocational education reform, the society is looking forward to higher and higher vocational education and teaching quality more and more intensely, becoming an important task of promoting the sustainable development of higher vocational education at present. So how to create a higher vocational marketing professional teaching classroom effectiveness of the implementation? I think we should do the following: First, update the concept of teaching and learning to change the way of Higher Vocational Marketing is to train practical talents as the goal, the Marketing professional teaching must be in teaching philosophy, teaching mode, teaching