目前在我国的房地产品牌建设中,楼盘命名策略存在着许多误区和问题,本文有针对性地提出了相应的对策:首先要在品牌定位的指导下进行命名;其次要结合房地产品牌的特殊性进行命名;再次需要在品牌名称战略的指导下进行命名;最后还需要相关法律的正确引导。 At present, there are many misunderstandings and problems in the real estate naming strategy in our country’s real estate brand building. In this paper, the corresponding countermeasures are put forward in this paper: firstly, under the guidance of brand positioning; secondly, combining with the particularity of real estate brand Named again; need to be named under the brand name strategy guidance; finally need the correct guidance of relevant laws.