中国作为一个二元化市场为民族品牌提供了很大的机会,而外资日化企业的国际模式却常会水土不服,这也让越来越多的中国本土日化企业认识到植根于“中国文化”的中国创造对于中国品牌发展的重要性。 As a dual market, China has provided a great opportunity for national brands. However, the international model of foreign-funded enterprises often finds itself unprepared. This has also led more and more Chinese-based enterprises to realize that they are rooted in “ Chinese culture, ”the creation of China for the development of China’s brand importance.