数字网络化的信息时代即将到来 ,“信息”概念的引进 ,给传统的新闻事业包括高校内部新闻传媒带来的冲击巨大而深刻。“信息”是否就是“新闻”,信息能否取代新闻 ,这两个概念之间关系又是如何 ?从理论高度重新审视、思考、研究、探讨新闻以及和宣传等相关概念的关系 ,对当前高校新闻传播媒体改革和发展的方向 ,对坚持信息传播中的导向性有着重要意义 With the advent of the digital networked information era, the introduction of the concept of “information” has a tremendous and profound impact on traditional journalism, including the news media within universities. Whether “information” is “news” and whether information can replace news or not? What is the relationship between these two concepts? From the perspective of theory, we reexamine, think, study, discuss news and related concepts such as publicity, The direction of the reform and development of news media is of great significance to insisting on the orientation in information dissemination