当下流行的微电影成为酒店业品牌营销的有效载体之一,然而成功运用微电影取得良好营销效果的酒店业并不多。本文从酒店业微电影营销的现状入手,提出酒店业成功运用微电影营销必须把握精心设计的主题、多渠道的传播形式、后期宣传推广服务和优质的制作团队等四个关键点,并探讨了酒店业微电影营销的发展趋势。 The current popular micro-film industry hotel brand marketing as one of the effective carrier, but the successful use of micro-movie to achieve good marketing results in the hotel industry is not much. This article starts from the present situation of hotel micro-film marketing, and puts forward that the successful development of hotel movie industry must grasp four key points such as well-designed theme, multi-channel communication mode, post-promotion service and high-quality production team. Hotel industry development of micro-film marketing trends.