本文试图通过分析《21世纪经济报道》的品牌成长与操作理念,深入探讨当前经济报道的发展趋向,以此提供开展经济报道的一些新思路。竞争力——《21世纪经济报道》的活力之源一张报纸是否拥有核心竞争力,关键要看这张报纸是否能够满足自己核心受众的信息需求且是否能够保持受众对自己报纸的品牌忠诚度,这种主要能力即核心竞争力有四个特性: 1、品牌性。核心竞争力富有战略 This article attempts to analyze the trend of brand development and operation of 21st Century Business Herald and probe into the current trend of economic report in order to provide some new ideas for economic report. Competitiveness - The Source of Vitality in 21st Century Business Herald The key to whether a newspaper possesses its core competencies depends on whether the newspaper can meet the information needs of its core audience and whether it can maintain the audience’s brand loyalty to its own newspaper , This main ability that the core competitiveness of four characteristics: 1, brand. The core competitiveness of a rich strategy