一个“偷”,一个“冒”,令“捷安特”欲哭无泪。仿冒者,业内称之为“寄生销售”,其实就是搭便船:你在前面打品牌做广告,我跟在后面“模仿秀”,借你家东风,卖我家货品。偷盗者,本是社会问题,但自行车偷盗屡禁不绝,以致人们不敢买新车,更怕买好率,直接影响到企业的市场与发展。而这两者实际上都是一种偷窃行为,无非一个是盗其名,一个是偷其物。 目前我国即将加入WTO,“捷安特”的遭遇,实际上也是许多知名企业的共同心病,它将可以引起我们的思专——如何为投资商营造一个放心的环境 A “steal”, a “run”, so that “Giant” no tears. Counterfeiters, the industry called “parasitic sales”, in fact, is to take a boat: you play a brand in front of advertising, I followed behind “parody”, borrow your home, sell my goods. Stealing, this is a social problem, but bicycle theft despite repeated prohibitions, so that people are afraid to buy a new car, more afraid to buy a good rate, a direct impact on the enterprise market and development. These two are actually a kind of theft, nothing more than steal their names, one is stealing its thing. At present, China is about to join the WTO. The Giant's experience is actually a common cause of many well-known enterprises. It can arouse our thinking - how to create a safe environment for investors