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行为经济学与其他的经济理论一样,也经历了一个漫长的发展时期。亚当·斯密在《道德情操论》中,就涉及的诸如“损失厌恶”等与现代行为经济学相关的理论。20世纪50年代,乔治·卡托纳和郝伯特·西蒙开始把注意力放在研究真实的人类心理。到了20世纪70年代,心理学家Kahneman和Tversky发表了一系列震撼人心的研究成果,通过吸收实验心理学和认知心理学等领域的最新进展,把心理学和经济学有机结合起来,并激发了其他行为经济学家把相关研究领域拓展到经济学的各主要分支,从而形成了真正意义上的“行为经济学”流派。
Behavioral economics, like other economic theories, has also experienced a long period of development. Adam Smith in the “Theory of Moral Sentiments” refers to such theories as “behavioral aversion” and other theories related to modern behavioral economics. In the 1950s, George Katona and Hubert Simon began to focus on the real human psychology. By the 1970s, psychologists Kahneman and Tversky published a series of striking research results that brought together psychology and economics by absorbing the latest advances in experimental psychology and cognitive psychology and stimulating Other Behavioral Economists extend relevant fields of study to all major branches of economics, thus forming a true “behavioral economics” genre.