论文部分内容阅读
市场经济条件下,市场营销活动对企业开展生产经营活动和参与市场竞争等行为都重要的影响,企业市场营销战略是企业市场营销活动的重要指导思想,为企业市场营销活动的开展提供了指导。当前发展阶段,市场经济环境也在逐渐发生变化,传统的企业的市场营销战略也要适应新的市场要求,逐渐转变发展思想和战略。本文主要分析了新的经济发展形势下,企业市场营销战略新思想。
Under the condition of market economy, marketing activities have an important influence on enterprises’ activities in production and operation and market competition. Enterprise marketing strategy is an important guiding ideology of marketing activities and provides guidance for the marketing activities of enterprises. At the current stage of development, the market economy environment is also gradually changing. The marketing strategies of traditional enterprises have to adapt to new market requirements and gradually change their thinking and strategies for development. This article mainly analyzes the new economic development situation, the new idea of enterprise marketing strategy.