随着经济和文化的发展,会展业这个属于服务业范畴的新型产业因其较高的区域社会经济拉动效益而备受关注。然而有的展会产品雷同,重复办展现象严重,其中的一个主要原因就是展前缺乏扎实的会展预测。对预测内容缺乏充分的认识,导致会展的过分泛滥。因此,会展预测的研究成为必要。 With economic and cultural development, the exhibition industry, a service industry, attracts much attention due to its new regional socio-economic benefits. However, some exhibition products are the same, repeat the phenomenon of serious exhibition, one of the main reasons is the lack of solid exhibition forecast before the show. Lack of full understanding of the forecast content, leading to over-proliferation of convention and exhibition. Therefore, the study of exhibition forecast becomes necessary.