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企业的市场竞争力是企业得以长远发展的基础和前提,经济全球化的发展为国内企业的发展带来了新的挑战,中国企业要想在世界市场中立足不败之地,最关键的就是不断提高自身的核心竞争力;以技术研发为核心、以信息化为支持、以打造品牌效应为手段、以企业雄厚的文化实力为背景,全面提高企业的核心竞争力,让企业在竞争日益激烈的世界市场中占有一席之地。文章在对企业核心竞争力的基础上对企业经济管理核心竞争力的特征进行阐述,并论述了提高企业核心竞争力的同时应该遵循哪些原则、采取哪些方法,才能实现企业经济效益的大幅度提高。
The market competitiveness of enterprises is the basis and premise for the long-term development of enterprises. The development of economic globalization has brought new challenges for the development of domestic enterprises. The most crucial thing for Chinese enterprises to remain invincible in the world market is Continue to improve their own core competitiveness; technology research and development as the core, with information technology as a support, to create a brand effect as a means to strong corporate culture of the background as the background, and comprehensively improve the core competitiveness of enterprises so that enterprises in an increasingly competitive Of the world market place. Based on the core competitiveness of the enterprise, the article expounds the characteristics of the core competitiveness of the enterprise’s economic management, and discusses what principles should be followed while improving the core competitiveness of enterprises and how to improve the economic efficiency of the enterprise .