英语Media Convergence,中文可译为媒介融合或媒体融合。从中文的意思上讲,媒介融合偏向技术,而媒体融合则更多指向媒体运营,为媒介融合的后果。本文主要讨论的是媒体融合。如果从未来学家费德勒(Fidler)1996年提出“媒介融合”的概念算起,已经整整二十年了。二十年在人类历史长河中只是刹那,但在媒介革命的语境下,二十年的变化可谓翻天覆地。要知道,二十年前,大部分人都还不知道因特网为何物,苹 English Media Convergence, Chinese can be translated as media integration or media integration. From a Chinese point of view, media convergence tends to be technology-oriented, while media convergence is more directed at media operations and is the consequence of media convergence. This article focuses on media convergence. It has been twenty years since Fyler Fader put forward the concept of “media convergence” in 1996. Twenty years have only been a moment in the long history of mankind. However, in the context of media revolution, the changes in the past two decades have witnessed tremendous changes. You know, twenty years ago, most people still do not know why the Internet, Apple