论文部分内容阅读
随着市场经济的发展和信息技术的提高,传统行业期刊的发展模式受到了较大的冲击与挑战,因此必须进行转型。其中,中央部门主管的行业期刊由于对行业的影响最大、面临的转型压力最大以及可选择的路径最多,尤为值得研究。文章在分析行业期刊发展现状及所面临的挑战与机遇的基础上,提出了从宣传转向服务、从纸媒转向全媒体和进行适度多元化经营的转型方向,并从组织结构、运行机制、内容统筹、配套改革等方面对具体的转型措施进行了探讨。
With the development of market economy and the improvement of information technology, the development mode of traditional industry journals has been greatly affected and challenged, so the transformation must be carried out. Among them, the industry sector in charge of the central sector of the journal most impact on the industry, facing the greatest pressure on the transformation and the choice of the most pathways, is particularly worth studying. Based on the analysis of the status quo of the industry journals and the challenges and opportunities they face, the paper puts forward the transformation direction from propaganda to service, from paper media to all media and moderate diversification. From the aspects of organizational structure, operation mechanism and content , Supporting reforms and other aspects of the specific transformation measures were discussed.