贾君鹏事件,是2009年网络社会首屈一指的大事。除却在网络上的巨大影响,它还在现实舆论和广告业中也引起一系列的连锁反应,因此成为网络传播中极具价值的研究案例。事物赖以生存和发展是由该事物参与者制造和赋予的,贾君鹏事件也是如此,笔者从这两点入手,主要通过策划与放送者,网络浏览与接受者,重点结合网络媒介的现实意义,共分三个方面这一事件进行细致深入的分析。 Jia Junpeng incident, is 2009 online social leading event. Apart from its enormous impact on the Internet, it has also caused a series of chain reactions in the real public opinion and advertising industry, making it a valuable research case in network communication. Things are to survive and develop by the things the participants to create and give, Jia Junpeng incident as well, the author starts from these two points, mainly through the planning and delivery, web browsing and the recipient, focusing on the practical significance of the network media, Divided into three aspects of this incident in detail and in-depth analysis.