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市场营销在商业行为中发挥着极其重要的作用,并且成为现代公司经营管理的一部分,但是从产品、价格、渠道、促销等环节极易发生法律风险,企业经营者与营销人员应树立良好的经营理念,知悉营销方面的法律规范,在营销策略制定、实施流程中采取防范措施,强化法律意识遵守国家法律、加强法律控制,从而在未来的竞争中更好的避免风险取得胜利。
Marketing plays an extremely important role in business activities and becomes a part of the management of modern companies. However, legal risks are easily encountered in such aspects as products, prices, channels and promotions. Business managers and marketers should establish a sound management system Concept, know marketing laws and regulations in the marketing strategy formulation and implementation process to take preventive measures to strengthen legal awareness of compliance with national laws and strengthen legal control, so as to better avoid future risks in the competition to win the victory.