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随着网络的普及与发展,网络传播的受众与传统大众传播的受众之间产生了很大的差异,滋生了新的特质。网络受众与传统受众相比,具有反馈信息相对延迟,反馈自主性变化,信息参与性差异以及媒介资源的少量占有与资源的多量享有等特点。网络受众在信息反馈上表现出自主性和选择性,它的概念发生了改变。
With the popularization and development of the Internet, there has been a great difference between the audience of internet communication and the audience of traditional mass media, which has given birth to new characteristics. Compared with the traditional audience, the network audience has the characteristics of relatively delayed feedback, changes in feedback autonomy, differences in information participation, small amount of media resources and large amount of resources. The Internet audience has shown its autonomy and selectivity in information feedback, and its concept has changed.