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《感动中国》是中央电视台倾力打造的一档年度人物评选类节目,自2002年至今已成功举办十一届,在收视规模、经济效益以及社会影响力都上取得了显著的效应,它的成功之处何在?本文试图运用框架理论的背景来分析《感动中国》年度人物颁奖盛典的报道,希望可以由此总结《感动中国》的报道框架,探讨媒介庆典的话语表达实践和社会认同空间的建构,以及在报道中存在的问题和反思。
“Touching China” is an annual talent selection program that CCTV endeavors to create. Since its establishment in 2002, it has successfully held 11 sessions and has achieved remarkable effects in terms of ratings, economic benefits and social influence. Its “ Where is the success? This article attempts to use the background of the framework theory to analyze the ”touching China“ annual figures awards ceremony, hoping to summarize the ”moving China" reporting framework to explore the media celebration of discourse practice and social identity space Construction, as well as the problems and reflection in the report.